2017 Winners and Finalists

Best health website

 

nhsforthvalley.com  (winner)

NHS Forth Valley

The team created a new responsive and user friendly website to give quick and easy access to local health information across all devices.

HR Connect: Joint website project between HR and Corporate Communications

NHS Greater Glasgow and Clyde

A transformation in the way HR advice is provided, moving from an intranet-based approach to a web-based solution for HR support and advice.

NHS Health Scotland corporate website development

NHS Health Scotland

To create a more effective digital service delivering evidence, information and practical support for professionals.

www.scotblood.co.uk

NHS National Services Scotland

The website was updated to be responsive, content rich and to integrate social media platforms in order to attract new, eligible donors.

 

Best in-house health campaign

 

What matters to you day 2016

Healthcare Improvement Scotland

The focus of this campaign was to move conversations between carer and patient from ‘what is the matter with you?’ to ‘what matters to you?’

Woodland View

NHS Ayrshire & Arran

A comprehensive campaign to introduce a modern mental health facility and integrate it within the local community.

Medicines efficiency and effectiveness

NHS Fife

A two- strand campaign to reduce NHS Fife’s spend on medicines, which has, so far, resulted in savings of £2.5 million.

Missing type (winner)

NHS National Services Scotland

Scotland’s contribution to a global campaign to raise awareness of blood groups and support blood supply.

 

Best partnership health campaign

 

National health and social care standards communications campaign

Healthcare Improvement Scotland

An 18-month campaign run jointly by Healthcare Improvement Scotland and the Care Inspectorate to engage and consult on the development of new health and social care standards.

Junior Doctor Recruitment (winner)

NHS Education for Scotland

Working in partnership with a digital agency, NHS Education for Scotland developed a targeted digital campaign to encourage junior doctors across the UK and from overseas to apply for positions in Scotland.

Taking away the chaos

NHS Greater Glasgow and Clyde

A joint media campaign with Glasgow City Council to increase understanding and achieve balance in the reporting of the UK’s first safer drugs consumption room.

Healthcare worker Hep C notification exercise

NHS Lanarkshire

A communications campaign to ensure a consistent approach to one of the largest public health notification exercises of its kind.

 

Best use of social media

 

#Heart25 (winner)

Golden Jubilee National Hospital

A social media campaign to mark the 25^th anniversary of Scotland’s first heart transplant and raise awareness of advanced heart failure.

Junior doctor recruitment

NHS Education for Scotland

Working in partnership with a digital agency, NHS Education for Scotland developed a targeted digital campaign to encourage junior doctors across the UK and from overseas to apply for positions in Scotland.

Blood stock correction campaign

NHS National Services Scotland

A campaign devised to correct, pre-warn and inform donors about reductions in blood stock inventory using memes, graphics, stories and calls to action.

TechieRyan Blog

Scottish Ambulance Service

The TechieRyan blog was developed to provide insight into a new SAS training course from a trainee’s perspective.

 

Best use of graphic design

 

Blood and bodily fluid spillages animation (winner)

NHS Education for Scotland

A bite-size learning resource using animation to train staff on how to deal with blood and bodily fluid spillages.

Family Nurse Partnership – Client animation

NHS Education for Scotland

The use of animation to showcase a real life story and personal experience of the Family Nurse Partnership.

Hate crime week 2016

NHS Greater Glasgow and Clyde

A visually striking campaign to get people thinking about hate crime and to encourage those witnessing it to report it.

I Quit: Stop smoking whilst you’re pregnant

NHS Health Scotland

A powerful and visually appealing booklet developed to target younger women from deprived backgrounds who smoked during pregnancy.

 

Best staff newsletter

SN

NHS Greater Glasgow and Clyde                

A high quality, news led, monthly digital and print magazine which is read by 75 per cent of NHS Greater Glasgow and Clyde staff.

In FiVE: Latest news from HSCP North Lanarkshire

NHS Lanarkshire

In FiVE aims to engage, involve and inform staff working within health and social care about developments in just five sections and taking just five minutes to consume.

Spectra Magazine

NHS Tayside

Spectra’s lively blend of stories provides a snapshot of life in NHS Tayside.

Response (winner)

Scottish Ambulance Service

A cross-platform publication which aims to update staff on strategic priorities and other news.

 

Best event

 

NHS Forth Valley staff awards

NHS Forth Valley

This annual staff awards ceremony has a long lasting feel good factor for the employees of NHS Forth Valley.

The GRAFTAS: Grampian recognition awards for teams and staff

NHS Grampian

The GRAFTAS recognise, reward and celebrate the contribution of staff in NHS Grampian regardless of role, position or salary.

Celebrating success staff awards (winner)

NHS Greater Glasgow and Clyde

This prestigious event, attended by special guests, rewards staff and volunteers who have gone the extra mile.

Celebrating success awards 2016

NHS Lothian

This awards ceremony improves year on year by taking on board valuable feedback from staff.

 

Best publication

 

Shaping the Future: NHS Forth Valley’s health strategy summary

NHS Forth Valley

A short, user-friendly summary of NHS Forth Valley’s key priorities for the next five years.

Health News (winner)

NHS Greater Glasgow and Clyde

A switch to a digital format has created an opportunity to communicate news in a compelling way using a range of media, which has led to a 20 per cent increase in subscribers.

I Quit: Stop smoking whilst you’re pregnant

NHS Health Scotland

A powerful and visually appealing booklet was developed to target younger women from deprived backgrounds who smoked during pregnancy.

Smear Test

NHS Health Scotland

An evidence-based publication designed to increase uptake of cervical screening in Scotland, with a focus on non-attenders.

 

Best use of innovation in communications

 

Golden Jubilee audio visual production service

Golden Jubilee National Hospital

A fully functional, in-house audio visual production service has been set up and in 18 months has produced more than 100 films.

Personalised donor SMS messages

NHS National Services Scotland

This approach utilised personalised and targeted SMS messages to boost attendance at sessions with a slow appointment uptake.

Donor letter redesign (winner)

NHS National Services Scotland

This redesign created dynamic and highly personalised communications based on blood group, age and gender to deliver the ‘right donor, right time’ strategy.

Animate to educate

NHS Education for Scotland

A bite-size learning resource using animation to train staff on how to deal with blood and bodily fluid spillages.

 

Young achiever

 

Simon Cassidy

Golden Jubilee National Hospital

 “Simon is a valued and respected member of the team who works well with people at every level of the organisation. Driven and passionate yet easy going and approachable he is a safe pair of hands who can be relied upon to do any job to the best of his ability. He embodies the NHS values of can do attitude and going the extra mile, often working in his own time to research projects, achieving excellent results.”

Sam Laurie (winner)

NHS Borders

“Sam is a young lady who joined the Communications team in August 2015 having previously worked in finance.  She beat off very strong competition for the role of Communications Assistant rising to the cream of the crop of internal and external applicants – many of whom, on paper, had more extensive ‘communications experience’. She is committed to supporting the work of the organisation, shows dedication and commitment to furthering herself and the organisation and carries out her work in line with NHS Borders values demonstrating person centredness, openness, honesty and responsibility.”

Gemma Cornall

NHS Education for Scotland

 “Since Gemma joined us she has excelled in every area and risen to every challenge. She has developed creative and technical skills that a time-served graphic designer would be proud of and acquired additional skills in film production and editing, establishing an in-house film production service that is in huge demand. In addition to becoming an integral member of the Communications team and an asset to NES, Gemma has carved out a role as an ambassador for modern apprenticeships, making herself available to promote the NHS as an employer and MAs as a rewarding career pathway for young people.”

Lindsay Hathaway

NHS Forth Valley

“Lindsay has an excellent grasp of the value of good communication and has revolutionised the way we use social media.  She works hard to find the best ways to spread health messages and creates eye-catching posts. Her writing skills are first class.  She has an eye for a story and comes up with good design ideas which she then puts into practice.  She is a keen photographer and has developed strong working relationships with staff across the organisation. She is always willing to lend a hand and is great at coming up with new ideas and solutions.”

Calum Farquharson

NHS 24

 “Calum joined NHS 24 via the Modern Apprenticeship Scheme in August 2015 with little or no experience of multimedia production. His determination to learn and produce content of professional standards has been a key driver in securing a permanent position within the comms team. The technical quality of his work is outstanding and his creativity is increasing as his confidence grows. Calum produces exceptionally good work in whatever format is requested and NHS 24’s social media channels have been greatly enhanced by his output. Our audience engagement has significantly increased which is testament to Calum’s hard work.

 

Communicator of the year

Andrew Reid

NHS National Services Scotland

 “Andrew interrogates a wide variety of complex data sources to inform his Direct Marketing decisions and keep the blood supply at safe levels. On a daily basis he considers (a) Current blood stock levels for all eight blood groups (b) Demand, as the demand for blood is unpredictable and can change rapidly eg, major incident, (c) Opportunity to donate, as the collection programme is planned 18 months in advance so Andrew can only target donors in certain parts of the country on any given day. Andrew internalises this information seamlessly, making rapid, safe and informed decisions in real time.”

Calvin Brown (winner)

NHS Lanarkshire

 “Calvin has led communications on three major campaigns over the course of the last year which were huge individual pieces of work in their own right. To have successfully overseen all three makes him a special nominee. To have done this at a time when he also had to assume the role of head of communications after the person who held that post was forced to take sick leave, is all the more remarkable. Despite times over the past 12 months when he has been under pressure undertaking these tasks, he has remained calm and focused at all times.”

Linda Brownlie

NHS Lanarkshire

 “Despite an ongoing increase in the volume and complexity of Freedom of Information (FOI) requests, Linda has continued to maintain performance in meeting the statutory requirements of the act. Linda has simultaneously trained members of the communications team and other colleagues throughout the organisation about the requirements of the act. She has also put in place protocols and new ways of working to ensure we continue to meet our Board's target and the statutory deadline. Linda is an important and integral part of our communications team - providing information and advice on a daily basis.”