This award aims to recognise innovative and engaging communication during a crisis. We are looking for strong entries which highlight how the organisation dealt with a crisis situation as it evolved, adapting to the changing needs of the media and other key stakeholders. Please include details of your approach and tactics to avoid negative coverage and criticism, achieve positive outcomes and improve learning and outcomes.
Nominate for Best Crisis CommunicationsThis award is for a Communications Team who have worked together to deliver innovative and effective communications services. They may have developed new services, overcame challenges or come up with practical and innovative ways of working which have enhanced the quality and effectiveness of the services they provide. We are looking for examples of where teams have communicated with a variety of stakeholders using tailored communications strategies and tools and engaged effectively with key stakeholders.
Nominate for Team of the YearWe are looking for examples of where teams have used digital communication channels to communicate effectively with patients, the public and other stakeholders, using engaging content and opportunities for interaction. This could include web and intranet developments, social media campaigns and apps, streaming, use of video and other online initiatives.
We will accept entries developed and maintained by an NHS or Scottish Government in-house team, or developed in partnership with other public sector agencies or with an external agency.
We are looking for an outstanding campaign that has been led, designed and implemented by an in-house team. The campaign will have clearly defined objectives and measureable success.
Nominate for Best In-House CampaignWe are looking for an outstanding example of graphic design by an in-house team. This can be a one-off design or a campaign and can include digital or print work.
Nominate for Best Use of Graphic DesignWe are looking for innovative and engaging internal communications which support effective staff communications, engage internal audiences and promote the values of NHSScotland. This category is open to online and print communications including staff newsletters, intranet developments and other internal resources.
Nominate for Best Internal Communications.This award is open to health campaigns that have been developed in partnership with another public sector partner or with an external agency. The campaign will have clearly defined objectives and measureable success.
Nominate for Best Partnership CampaignGive yourself enough time to put together a good quality entry. Don't leave it until the deadline to rush something that doesn't do justice to the individual or team you are nominating.
Ensure your entry is easy to understand. Focus on what the judges are actually asking for. Use clear, plain language, free from jargon and unexpected acronyms.
Read each section of the nomination form carefully and provide the information that is being asked for, using examples and evidence wherever possible.
If you are submitting your entry online, the entry form will not allow you to write more than 250 words in each of the sections (100 words in some instances). Keeping it simple is important, but make sure you tell the judges enough to enable them to understand why your nomination is worthy of consideration.
Your entry should explain why you're passionate about the person, team or project so the judges can understand the scale of what has been achieved and why it's exciting to you.
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